<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Summit Signals — Signal to Summit</title><description>Why retail media partnerships fail — and how to read the signals before they do. Analysis and insights from Signal to Summit.</description><link>https://signaltosummit.com/</link><language>en-us</language><item><title>Why Retail Media Deals Fall Apart — and What to Do About It</title><link>https://signaltosummit.com/summit-signals/why-retail-media-deals-fall-apart/</link><guid isPermaLink="true">https://signaltosummit.com/summit-signals/why-retail-media-deals-fall-apart/</guid><description>Why technically strong platforms lose deals they should win — and how winning organizations close the gap.</description><pubDate>Fri, 06 Mar 2026 12:00:00 GMT</pubDate><category>thesis</category><author>Jaiah Kamara</author></item></channel></rss>